ManpowerGroup Greece, on behalf of its client, is in search of a results-driven Loyalty Specialist who will support the growth and evolution of our consumer loyalty ecosystem by delivering loyalty initiatives that enhance customer retention, increase consumer engagement, and create exceptional brand experiences through data-driven marketing and CRM activations. You will work closely with cross-functional teams, agency partners, and regional stakeholders to execute loyalty campaigns and continuously improve program performance.
📍Location: Athens, Greece
💼Job Type: Full-Time
👔 Reports to: Marketing Deployment Manager (Digital)
Responsibilities:
📍Location: Athens, Greece
💼Job Type: Full-Time
👔 Reports to: Marketing Deployment Manager (Digital)
Responsibilities:
- Manage day-to-day loyalty rewards programme operations, ensuring smooth execution, accurate mechanics, content, offers and customer journeys, aligned with the business strategy
- Drive member acquisition, engagement and retention through targeted campaigns, personalised communications and relevant rewards.
- Develop and execute loyalty campaigns & activations across CRM, website, app and other owned digital channels.
- Support the end-to-end execution of loyalty program initiatives, campaigns, and consumer engagement activities.
- Coordinate CRM and loyalty campaign deployment, ensuring timely delivery and alignment with business objectives.
- Monitor loyalty program performance and KPIs and prepare regular insights and recommendations based on consumer behavior and campaign results
- Collaborate & coordinate with external agencies and internal cross-functional stakeholders to deliver high-quality loyalty experiences and communications on time.
- Support the development and implementation of loyalty program enhancements, member journeys, rewards, and engagement mechanics, by identifying opportunities to optimise the programme, using data, consumer insights, testing and market trends to continuously improve the member experience and business results.
- Minimum 3 years of experience in CRM, loyalty programmes, digital marketing, consumer engagement, or a related commercial function.
- Must have hands-on experience managing Loyalty and CRM platforms, with a proven track record of delivering loyalty programmes, campaigns and consumer journeys.
- Strong analytical mindset, with the ability to analyse customer data, campaign performance and loyalty KPIs and translate insights into actionable recommendations.
- Experience in customer segmentation and targeting, using consumer data to drive personalised engagement, retention and value. Experience with CRM tools such as Salesforce, Braze, Adobe Campaign, HubSpot, or similar will be considered as a plus
- Strong commercial mindset, with an understanding of how loyalty initiatives can drive acquisition, engagement, retention, frequency and incremental sales.
- Experience coordinating multiple projects and stakeholders, managing timelines, priorities, agencies and cross-functional teams effectively.
- Bachelor’s degree in Marketing, Business Administration, Digital Marketing, Economics, or a related field.
- Fluency in Greek and English is required.
- Competitive Salary
- Ticket Restaurant card
- Medical Insurance
